NIVEA Launches FACE+ in Europe, Bringing Ingredient-Led Skincare Below €6
NIVEA is expanding its European skincare offering with FACE+, a new range that combines familiar active ingredients with affordable pricing. Launched in September 2026, the collection includes four moisturizers featuring vitamin C, hyaluronic acid, niacinamide and panthenol, targeting different everyday skincare needs.
Beiersdorf recommends a retail price below €6 per 100 ml pot, although final prices are set by retailers. The launch adapts the company’s successful NIVEA FACIAL concept from emerging markets for European consumers.
In its latest business update on 27 October, Beiersdorf reported positive early traction for FACE+ in Europe.
For beauty buyers and suppliers, the launch is worth watching: a major global brand is strengthening its affordable skincare portfolio with clear ingredient stories and an easy-to-navigate range. That could raise the competitive bar for brands targeting the same shelf space.
Beiersdorf recommends a retail price below €6 per 100 ml pot, although final prices are set by retailers. The launch adapts the company’s successful NIVEA FACIAL concept from emerging markets for European consumers.
In its latest business update on 27 October, Beiersdorf reported positive early traction for FACE+ in Europe.
For beauty buyers and suppliers, the launch is worth watching: a major global brand is strengthening its affordable skincare portfolio with clear ingredient stories and an easy-to-navigate range. That could raise the competitive bar for brands targeting the same shelf space.
28.10.2026
